National Sales Manager (Conventional & Natural)

Full Time
Mid Level

We are Ketone-IQ, a brand rooted in fueling elite endurance athletes, now positioned to disrupt the energy market. From cyclists winning the Tour de France, to EMT workers pulling a double-shift, Ketone-IQ is a new kind of energy - not only what gets you off the starting line, but across the finish.

In 2019, we secured a $6MM contract with the US Department of Defense SOCOM to innovate this ketone nutritional superfuel. Ketone-IQ is trusted by high performers of all kinds, including Olympic athletes, Tour de France cyclists, Navy SEALs, and athletes in every major sports league in the US — and now, we’re bringing it to everyone.

Ketone-IQ is High Performance Energy. We’re changing the way people fuel and rapidly expanding as we lead the ketone movement.

What you will do

As a key member of the sales team, you will be laser-focused on opening new accounts and elevating performance in existing accounts through strategic sales plans and promotions. This role is an incredible opportunity to take what is already the top-performing product in the category to the next level. This role reports to the Head of Commercial Strategy.

Who you are
You a high-performing sales professional with a proven track record of growing sales in conventional and/or natural grocery. You have experience calling on national chain buyers and distributors that will allow you to make an immediate impact from your previous relationships and work experience. You have strong attention to detail yet love to get creative on ways to drive volume and build relationships. You have a passion to win and having the chance to make Ketone-IQ ubiquitous lights you up. 


  • Open new conventional and natural grocery accounts and expand existing accounts to deliver growth against Company sales and business targets
  • Proactively identify areas for improvement or new opportunities among assigned retailers, and take action across distribution, product placement, merchandising solutions, and promotional effectiveness
  • Build winning relationships with the retailers, broker, distributor team, and category managers to ensure top-notch execution and continued growth
  • Execute promotional plans that drive positive gains and ROI
  • Analyze sales data and market trends to identify opportunities for improvement
  • Develop and manage forecasts, financial targets, P&L and budgeting for assigned retailers / accounts
  • Offer strategic insights and direction for the development of assigned retail channels, customer/distributors, and sales strategies
  • Directly manage key accounts, identify opportunities, build, plan, and execute within the distributor network
  • Represent Ketone-IQ at retail meetings, trade events, broker meetings, and industry conferences


  • Minimum 5+ progressive experience working in sales and account management within the conventional grocery and/or natural channels
  • Strong existing relationships with major conventional and natural retailers such as Whole Foods Market and Albertsons
  • Experience calling on HQ accounts
  • Experience from a high-growth CPG company, preferably beverage or shots
  • Experience with UNFI and KeHe
  • Substantial experience with syndicated data (Nielsen, IRI, SPINS, etc.) and using that data to create a compelling sales story
  • Proficiency in sales planning, forecasting, budgeting, and leveraging sales data to drive narratives and strategic decision making
  • Excellent written and verbal communication and presentation skills
  • Team Player with the ability to mentor, train, and inspire a team to achieve revenue targets
  • Excellent negotiator and influencer
  • Passion to win
  • Curious, forward thinker with an owner mentality
  • Self-starter with a strong sense of urgency
  • Results Oriented
  • Ability to travel 25-50% of the time if needed

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