Growth Manager, Amazon

Remote
Full Time
Mid Level

We are Ketone-IQ, a brand rooted in fueling elite endurance athletes, now positioned to disrupt the energy market. From cyclists winning the Tour de France, to EMT workers pulling a double-shift, Ketone-IQ is a new kind of energy - not only what gets you off the starting line, but across the finish.

In 2019, we secured a $6MM contract with the US Department of Defense SOCOM to innovate this ketone nutritional superfuel. Ketone-IQ is trusted by high performers of all kinds, including Olympic athletes, Tour de France cyclists, Navy SEALs, and athletes in every major sports league in the US — and now, we’re bringing it to everyone.

Ketone-IQ is High Performance Energy. We’re changing the way people fuel and rapidly expanding as we lead the ketone movement. We’re hiring a Growth Manager to own and scale our Amazon channel. This role goes beyond maintenance, it's built for a high ownership operator fluent in growth, incrementality, and performance systems. You’ll manage Amazon paid ads, CRO, Buy Box protection, and keyword ranking.

Who you are:

The ideal candidate is obsessed with proving incrementality, maximizing conversion rates, and protecting brand equity. You’ll collaborate cross-functionally with Creative, Ops, and Finance, and report directly to the CMO. This is a high-visibility role with access to pricing decisions and potential expansion into new growth channels beyond Amazon.

Job Responsibilities:

Strategy & Ownership

  • Own full Amazon performance acquisition lifecycle, prospecting, branded, retargeting, and reviews.
  • Maintain 90%+ Buy Box ownership with proactive protection tactics
  • Own SKU strategy on Amazon, including catalog management, pack size testing, and new product launches
  • Test emerging formats (Sponsored Brand Video, DSP, Posts, CTV)
  • Collaborate with CMO to evaluate new channel extensions (retail, OOH, 3P)

Ads & Incrementality

  • Own full Amazon ad stack: budgeting, campaign structure, reporting
  • Lead incrementality testing (geo holdouts, suppression, survey lift)
  • Partner with DTC team on spend pacing, CAC alignment, and attribution
  • Track and manage ASIN health and keyword rank

Conversion Rate Optimization (CRO)

  • Audit and optimize listings (titles, bullets, gallery, A+ content)
  • Manage Premium A+ and branded store design
  • Monitor PDP CVR, run systematic CRO experiments

Operational & Legal Collaboration

  • Align with Finance on inventory and demand forecasting
  • Coordinate reseller takedowns and MAP enforcement with Legal
  • Guide catalog and SKU expansion

Success Metrics

  • Maintain 90%+ Buy Box retention
  • CAC efficiency across branded and prospecting
  • Improve PDP CVR and rank top 5 for priority terms
  • Execute 2+ incrementality tests within first 90 days
  • Demonstrate Amazon as an incremental layer to DTC

Tools

  • Jungle Scout
  • Amazon Ads Console
  • Sponsored Video, DSP, Posts, and CTV

Qualifications and Experience:

  • Proven Amazon operators with P&L accountability, OR
    • Proven ownership of large-scale Amazon ad budgets ($500K+/month) with CAC/nCAC accountability.
  • Elite generalists/consultants (e.g. MBA, top-tier consulting background)
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